SAN FRANCISCO–(BUSINESS WIRE)–Returnly, the post-purchase payments company for retailers and brands that care about customer loyalty, today announced the availability of Green Returns™ enabling retailers to offer smart return policies that guarantee the best business outcome for the brand and the planet. Green Returns are especially well-suited for beauty and intimates retailers that are often required to dispose of used and opened products that pose a potential health risk, adding to the 5 billion pounds of waste that retail returns create each year.
Returnly is the first solution provider to bring smart return policies into retailers’ returns processes. Using underwriting that leverages proprietary behavioral shopper data and a brand’s business rules, Returnly makes real-time policy decisions that guarantee the most convenient customer experience, while improving operational efficiency and reducing environmental impact.
For example, Returnly Green Returns enables brands to offer “returnless refunds” where the customer is refunded without being required to return the original item. With returnless refunds, retailers are able to delight customers while eliminating the wasted resources that a return would create. And when shipping returns back is required, Returnly can orchestrate logistics so products are sent to a unique destination that reduces the cost and environmental footprint of processing and handling returns.
“Traditional return policies don’t give direct-to-consumer brands the flexibility or freedom needed to meet modern shoppers’ expectations,” said Eduardo Vilar, founder and CEO of Returnly. “We built Green Returns to help these mission-driven companies live out their values, putting the customer and the planet front and center.”
“It just makes good business sense to reward our best customers instead of moving forward with a return that cannot be resold,” said Brendan Hastings, VP of Engineering and Digital Product at THINX, a leading women’s intimates brand. “Green Returns has made a huge impact on consumer happiness and our bottom-line, while doing the right thing for the planet.”
Returnly will be demonstrating Green Returns to the influential retail and brand executives whose innovative approaches are transforming the beauty industry at the WWD Beauty CEO Summit in New York City on June 4-5.
Returnly helps online retailers and brands bring frictionless returns to the modern shopper. The post-purchase payments company lets consumers buy again using their return credit before shipping the original items back, driving loyalty and incremental sales. Returnly settles orders made with credit in real-time and takes the product returns risk for the merchant. Returnly has developed a turn-key solution around its core post-purchase payments technology that includes returns management tools for large scale retailers as well as hosted and fully brandable end-customer touchpoints like order and returns tracking, online returns and exchanges and Green Returns. Returnly is headquartered in San Francisco, with offices in Chicago and Madrid.
For more information visit www.Returnly.com.