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Report

The 2020 State of Returns Report

A guide to return trends and personas shaping the future of eCommerce.

Overview

The Returnly 2020 State of Returns Report uncovers data that can help DTC brands make more strategic decisions in the year to come — and identifies the returner personas that are defining the ever-changing online shopping expectations.

Unlike other studies that shed light on online returns by analyzing reverse logistics data, Returnly’s report focuses on shopper behavior at the point of return. It is the largest report of its kind, analyzing a sample of 4 million shoppers in the U.S. spanning across the top growing direct-to-consumer ecommerce verticals. For online retailers and brands, the ability to understand and influence consumer return behavior is critical to ensure profitable growth and keeping hard-earned customers happy.

 

In this report, you'll learn:

  • What are some of the surprising findings on returns in 2019 and how you can take advantage to help fuel growth in 2020?
  • What are the most common returner personas and how can you leverage learnings from last year to succeed in the new year?
  • How can DTC brands customize the returns process to turn returns into an opportunity to increase both brand loyalty and customer lifetime value?

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