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Report

The 2020 State of Returns Report

A guide to return trends and the returner personas shaping the future of direct-to-consumer (DTC) e-commerce.

Overview

Our report uncovers data that can help DTC brands make more strategic decisions in the year to come — and identifies the returner personas that are defining the ever-changing online shopping expectations.

In this report, you'll learn:

  • What are some of the surprising findings on returns in 2019 and how you can take advantage to help fuel growth in 2020?
  • What are the most common returner personas and how can you leverage learnings from last year to succeed in the new year?
  • How can DTC brands customize the returns process to turn returns into an opportunity to increase both brand loyalty and customer lifetime value?

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