Post-Purchase Strategies to Improve Customer Retention
Returnly, Skubana, Route, ShipMonk, and LoyaltyLion discuss what's needed to deliver a five-star post-purchase experience within a multichannel landscape.
Retailers spent much of last year obsessing over the touchpoints leading to conversion. But as acquisition costs skyrocket, the focus is switching to optimizing the post-purchase journey for retention. Add multichannel retail to the mix, and brands are stuck re-prioritizing touchpoints across sales channels, delivery, and return operations.
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