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Best Practice

Return Policy Templates for Your eCommerce Brand

Sample templates to help you create a return policy that's right for your brand and business.


Establishing a return policy can be daunting task. If your policy is clear and fair, you can can increase conversion and repeat purchases. If it’s unclear and confusing, it can quickly become the biggest driver of friction, frustration and churn. That’s why we’ve created two sample templates to help you build a policy that fosters trust, loyalty and retention.

You’ll notice the first is more light-hearted and the second slightly more formal, but both are clear and uncomplicated. We strongly encourage you to adjust the language to suit your brand voice and reflect your returns protocol.


In this guide, you'll get:

  • Common customer FAQs
  • Guidance for communicating Returnly specific experiences such as Instant Exchanges and Instant Credit


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