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Best Practice

How to Create a Return Policy Your Customers Love

Returns Policy tips to help our customers build a thoughtful return policy that results in happy customers and more profits for their business.


Returns, exchanges and refunds are all a part of the modern eCommerce experience. But what was once considered a dreaded aspect of online shopping is now an important touchpoint in the customer journey — and one that can drive more revenue for your business if done well. In this guide, we’ll explore how to create a customer-centric returns policy that results in happy shoppers, increases customer loyalty, and generates more profits for your business.


In this guide, you'll learn:

  • Considerations for your return policy to help create advantage over competitors
  • Ways to use your policy to help influence purchase decisions
  • A formula for offering free returns


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