Oiselle leverages Returnly as a powerful acquisition tool to attract new customers

The Results

Outcome #1 - A new customer acquisition tool

The Oiselle team knows acquiring new customers can be time intensive and costly, which is why they experiment with flexible controls and policies to minimize shopper hesitation and drive conversions. “With Returnly, we can offer free return promotions as granularly as at the product level. An example of this is when we offer free try-ons and returns. We ran a campaign focused on encouraging shoppers to try our running bras, and let them know upfront that if it wasn’t the right item they could return it for free. With these types of flexible controls, we view Returnly as a powerful acquisition tool that enables us to attract new customers.”

Outcome #2 - Granular customer and product feedback

With Returnly in place, Oiselle can see why certain items are coming back to better understand areas for improvement across product development and the customer experience as a whole. “We share customer feedback including return reasons with our entire company. For example, if we see a product being returned more than others, we surface it with both our design and web teams. This information sharing drives improvements not only in the products themselves, but also on product description pages and sizing guides so we can better inform customers and decrease returns over time.”

Outcome #3 - Efficient, timely support with Zendesk

With Returnly, the Oiselle team can integrate seamlessly with help desk Zendesk to optimize efficiencies across their support department. “Returnly’s integration with Zendesk allows us to save time in the rare instances where we are manually serving customers. Our team doesn’t have to switch back and forth between apps - we can simply view RMA information all in one place, making it possible to support customers faster than ever before.”