Log in Request a demo
Case Study

Bleuet converts 38% of returns into exchanges with Returnly

Read how Bleuet retains revenue and delivers exchanges in less than one week with Returnly.

The Challenge

As a small start-up, processing returns manually consumed a lot of time for the Bleuet team and resulted in a slow turn-around for returners. Co-Founder Liz Rietz knew there had to be a better way to save her team time and provide a better customer experience: “Our primary focus was to invest in a solution that would surprise and delight our customers, especially considering our customer base is incredibly busy parents.”

The Solution

Upon discovering Returnly, Reitz was impressed with both the customer experience and price point. “We were looking at mobile-first solutions that delivered experiences we admired. Returnly kept coming up, but we didn’t initially believe we could afford to invest in an enterprise solution. We were quickly proven wrong and found Returnly would be easy for both our team and customers, all at a price point that worked for us.”

The Solution

The Results

Outcome #1 - Automation for streamlined operations

Automating returns allows Bleuet’s lean team to focus on other pressing tasks. “As a small bootstrapped start-up, processing returns manually consumed a ton of time that could have been invested elsewhere. Returnly has simplified our entire process. We are now automating 99% of returns which has given us so much time back in our day.”

Outcome #2 - Visibility into customer sentiment

Given Bleuet’s users are growing teens, customer feedback is particularly useful in gathering insights and driving product improvements. “We actively seek out customer feedback through reviews and CSAT comments surfaced in the Returnly Analytics dashboard. We see the direct impact Returnly makes on the customer experience both through the dashboard and glowing customer reviews on our site.”

Outcome #3 - Truly instant exchanges for customers on the go

The Bleuet team knew it was critical that both returns and exchanges are swift and seamless for parents purchasing on the go. “For busy parents, even getting to the post office can be challenging. Previously it would take up to three weeks for customers to receive an exchange. With Returnly, exchanges ship instantly which cuts time to deliver down to less than a week.”

  • Brand image

    Industry Intimates

    Key Products Instant Exchanges

    Website returns.bleuetgirl.com

  • Business Impact

    99% automated returns, 38% exchange conversion

Liz Rietz, CEO & Co-founder

“Returnly has simplified our entire process. We are now automating 99% of returns which has given us so much time back in our day.”

Liz Rietz, CEO & Co-founder

You might also like

See all stories
Case study

BLANQI Converts Refunds Into Exchanges With Shop Collections

Read story
Case study

Switching from Loop to Returnly Saves Tradlands Upwards of 70% in Monthly Returns Costs

Read story
Case study

BrüMate Automates Returns While Elevating the Customer Experience

Read story
See all stories
X